: the expenditures of the Kingdom of Saudi Arabia becomes exceeds 3.6 billions Saudi Riyal in the advertisement market.

As Riyadh City witnesses the preparations for the activities of the Advertising and Publicity Means Exhibition, the expenditures of the Kingdom of Saudi Arabia becomes exceeds 3.6 billions Saudi Riyal in the advertisement market. The Kingdom of Saudi Arabia has recorded the biggest ratio of growth on the expenditures of advertisement and publicity which is almost 9% - amounting to SR.3.645 billions (USD972 million) (during the first nine months of the year 2011, in comparison with the same period of the previous year as per the statistics conducted by Park Center for Strategic Studies. By monitoring the expenditures of advertisement and publicity during the year 2011 the indicators show a decrease on the value of the advertising expenditures as it reaches about 4% in comparison with the year 2010 due to the developments that are taking place in some Arab countries – such as Egypt has witnessed a deterioration on the advertisement market by 43% during the first nine months of the year 2011. The advertisement industry in the Kingdom of Saudi Arabia has witnessed standard growth due to the availability of the huge media means including the daily newspapers, road signboards and markets the matter that makes the dealers in the advertisement industry anticipate the Kingdom to lead the advertisement sector in the Region because of the economic stability of the Kingdom, liberalization of markets and the high purchasing power which poses source of attraction for the advertising agencies. Riyadh City, Capital of the Kingdom, witnesses the preparations for the advertising manifestation for attracting and soliciting many experts and specialists operating in the advertising sector through the Advertisement & Publicity Means Exhibition 2012 which is considered as one of the prominent commercial events in the Kingdom of Saudi Arabia as many of the biggest Arab and International Specialist Companies may take part in this Exhibition. The Exhibition will throw the light on the latest developments and trends that may affect on the advertising industry. Also the Exhibition is considered as the biggest complex for the parties interested in shopping, advertising means, media means and publicity means as well as the public relations in the Kingdom of Saudi Arabia. Sheikha Almezaini, the General Director of Birch Co. for Organization of Exhibitions & Conferences, has stated that the advertising means exhibition aims at providing all potentials and employing all ideas and capacities available at the international level for serving the local media. Also the Exhibition will provide the technical solutions and developments in this field – besides providing the arts in the Media & Shopping field for the government and private sectors in the Kingdom of Saudi Arabia. Sheikha Almezaini disclosed that the activities of the Exhibition will witness many programs and activities as well as workshops. Also specialists in the advertising world will take part in conducting many training courses for those who are interested in the social communication means. She indicated that the Exhibition will be held at the Riyadh Exhibitions Center within the period 25 – 27th September 2012. In its 14th Session the Advertisement & Publicity Means Exhibition is being distinguished than all previous exhibitions being held during the past years. This Exhibition is considered as platform for seizing the chances and concluding the deals as well as arranging the successful prospective strategic business alliances and partnerships. Also the Exhibition is considered as good chance for demonstrating the best international trademarks. The Exhibition targets all parties dealing in the media & advertisement sector such as advertising agencies, imagery and production, advertising & media equipment, press, television, satellite channels, marketing companies, exhibitions & activities management, broadcasting, advertising means, television production, publication & distribution, printing press and public relations.

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