Recognizing publishers’ standout content in Google News Saturday, September 24, 2011 8:31 AM

Every day, news organizations and journalists around the world dedicate significant time and resources toward some of the most critical types of coverage: exceptional original reporting, deep investigative work, scoops and exclusives, and various special projects that quite clearly stand out. Today, during a Google News workshop at the Online News Association conference in Boston, we introduced a new content tag for the US edition that will help us better feature this “standout” content and give even more credit where credit is due.

If you put the tag in the HTML header of one of your articles, Google News may show the article with a ‘Featured’ label on the Google News homepage and News Search results. The syntax for this new tag is as follows:



You can use the tag to point to your own content or to point to other sources with standout stories. Because the Standout tag belongs in the HTML header of your articles, it will only be seen by automated systems like Google News, not by direct readers of your articles themselves.

Standout Content tags work best when news publishers recognize not just their own quality content, but also the original journalistic contributions of others when your stories draw from the standout efforts of other publications. Linking out to other sites is well recognized as a best practice on the web, and we believe that citing others’ standout content is important for earning trust as you also promote your own standout work.

At this point, we ask news organizations to use the Standout tag to cite their own content at most seven times in each calendar week. If a site exceeds that limit, it may find that its tags are less recognized, or ignored altogether. A news organization may cite standout stories from other news sources any number of times each week.

To be clear, Standout tags are just one signal among the many signals that algorithmically determine prominence on Google News. We recognize the importance of giving credit where credit is due, and believe this tag can be a step in the right direction -- but it will only succeed if the publisher community helps it succeed. We have experimented in the past with other metatags, and have applied feedback from those efforts to this initiative. As we monitor how the Standout tag is applied, we'll look forward to sharing further observations or updates.

To learn more about how the Standout tag works and how you can implement it on your site, visit our Help Center article.

Permalink Links to this post

Google News now crawling with Googlebot
Thursday, August 25, 2011 2:00 PM
Posted by David Smydra, Google News Product Specialist

(Cross-posted on the Webmaster Central Blog)

Google News recently updated our infrastructure to crawl with Google’s primary user-agent, Googlebot. What does this mean? Very little to most publishers. Any news organizations that wish to opt out of Google News can continue to do so: Google News will still respect the robots.txt entry for Googlebot-News, our former user-agent, if it is more restrictive than the robots.txt entry for Googlebot.

Our Help Center provides detailed guidance on using the robots exclusion protocol for Google News, and publishers can contact the Google News Support Team if they have any questions, but we wanted to first clarify the following:

* Although you’ll now only see the Googlebot user-agent in your site’s logs, no need to worry: the appearance of Googlebot instead of Googlebot-News is independent of our inclusion policies. (You can always check whether your site is included in Google News by searching with the “site:” operator. For instance, enter “site:yournewssite.com” in the search field for Google News, and if you see results then we are currently indexing your news site.)
* Your analytics tool will still be able to differentiate user traffic coming to your website from Google Search and traffic coming from Google News, so you should see no changes there. The main difference is that you will no longer see occasional automated visits to your site from the Googlebot-news crawler.
* If you’re currently respecting webmaster guidelines for Googlebot, you will not need to make any code changes to your site. Sites that have implemented subscriptions using a metered model or who have implemented First Click Free will not experience any changes. For sites which require registration, payment or login prior to reading any full article, Google News will only be able to crawl and index the title and snippet that you show all users who visit your page. Our Webmaster Guidelines provide additional information about “cloaking” (i.e., showing a bot a different version than what users experience). Learn more about Google News and subscription publishers in this Help Center article.
* Rest assured, your Sitemap will still be crawled. This change does not affect how we crawl News Sitemaps. If you are a News publisher who hasn’t yet set up a News Sitemap and are interested in getting started, please follow this link.
* For any publishers that wish to opt out of Google News and stay in Google Search, you can simply disallow Googlebot-news and allow Googlebot. For more information on how to do this, consult our Help Center.

As with any website, from time to time we need to make updates to our infrastructure. At the same time, we want to continue to provide as much control as possible to news web sites. We hope we have answered any questions you might have about this update. If you have additional questions, please check out our Help Center.

Permalink Links to this post

Enhancements to Google News for Android tablets and iPads
Tuesday, August 9, 2011 10:00 PM
Posted by Arun Prasath, Tech Lead, Mobile Google News

Alongside working on improving the Google News design for smartphones, we have also been looking into enhancing our offering for tablet devices. Today, we are launching a few minor enhancements to Google News for Android tablets and iPads.

We have optimized columns in the home page and section pages so that they can be more easily viewed in portrait and landscape orientations. Some of the other updates include: a conveniently placed menu on the top for navigating across sections, support of finger swiping through the multimedia strip in expanded story boxes and a more friendly edition picker.